Football brand is most important. That’s why Kansas isn’t going anywhere. Markets, though not unimportant, are not as important as football brand, though they provide a secondary aspect of desirability. Allow me to explain.
Regarding brands.
GaTech is a football brand with at least FOUR football national titles, and arguably SEVEN.
MORE than Florida State or Clemson.
WELL recognized brand.
It’s a brand that will thrive in the B1G.
It’s a brand with a long time rivalry with the B1G’s most desired target: Notre Dame. Ever heard of “Rudy?” In which game did Rudy attain immortality? Hint: the GaTech game.
They’ll pack the stadium for that game.
It’s likewise a brand that will certainly pack its stadium for other B1G games on game day, if for no other reason than those B1G schools seem to have a lot of alums in large cities.
Regarding markets, unlike Rice in Houston or Temple in Philly, or Tulane in NOLA, GaTech is not only located in a big market, but moreover, it is a football brand capable of actually DELIVERING the Atlanta market
Case closed.
Also, it’s AAU, and the nation’s top public engineering college, so it fits the B1G academic profile. In other words, its academic and football brands are both B1G caliber.
Finally, it gives the B1G access to Georgia recruiting, and Georgia is LOADED with HS football talent.
With all that in mind, GaTech to the B1G is a no brainer.
Adding GaTech and Miami will add two AAU ACC schools with the most football natties.
Any arguments?
Good.
NEXT!!!