Big 12 / Pac 12 / B10 Expansion Thread (Part 1)

Most B1g and SEC schools were admitted to their conferences as founding members long before the advent of TV, Internet, and the influence of media companies. It is media companies that are requiring large markets.

Look at the schools that were chosen to be added to the AAC Every one of them is in a large market. ESPN probably told the AAC which schools to add. ESPN probably told the Big-12 which schools to add. Every school added to the Big-12 is in a large market.

We don’t live in the World of 1896. Geography was probably the primary consideration then.

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As someone else ALREADY pointed out, that’s nonsense.

See Tulsa and ECU.

And as far as future members go, we are talking about the dang AAC, NOT the P5.

Is the P5 likely to add any of those schools purely because of their locations in large markets?

Hint: NO.

And why not?

Because their BRANDS aren’t big enough.

Who cares what a G5 conference adds? That’s a SMALL BRAND conference.

The B1G didn’t add Washington despite its location in the large Seattle-Tacoma market.

Why not?

Because in the end, their brand size wasn’t big enough.

BRANDS are decisive, not markets.

That should tell you all you need to know.

That the Big 12 schools that were added were in markets of significant size was a concidence. It was possibly a consideration, but was NOT decisive. That’s the reason UH, and not SMU was added, despite the fact that both are in large markets. Our football (at least post death penalty), and basketball (duh!) brands were far BETTER than theirs, regardless of market. Same with UH over Rice.

It’s the BRANDS of those four schools…which, as I pointed out above, that were the BEST in the G5, especially in football, but also to a lesser extent in BBall, that got them in.

Since when has BYU (Provo, UT) been located a large market? Hint: Never.

But BYU’s BRAND size…especially when subway alumni nationwide fan following (LDS) is included… is arguably the largest of any G5.

BRANDS are decisive. That’s the lesson that you should be getting about the future Big 12 admittees…but you strangely seem to be ignoring or disregarding.

I don’t know. Is it just me or does it seem like PAC 12 is circling the porcelain?

Pretty sure it’s the same info that’s being relayed here but it’s a good listen. Don’t know how credible these guys are but informative

No school has been added to a P5 since the existence of media companies that is not in a large market.

OU and OSU being rejected by the PAC shows OU’s great brand did not help them join. OU’s brand was ;not compelling.

Since the creation of media companies no.school without a large market has been added to a conference. One school with a great brand and a small market has been rejected.
Name a school that was admitted to a P5 conference because of its brand when is does not reside in a large market.

OU being added to the SEC shows that BRAND SIZE matters more than markets.

As does aTm to the SEC.

Schools located in small towns…but with HUGE BRANDS and fan followings.

That should tell you all you need to know. Their BRANDS got them promoted to higher paying conferences.

And as I pointed out before…BYU is NOT in a large market. It’s in a small town (Provo), so that disproves your first sentence. They are a post-media company addition to the P5 that is NOT located in a large market.

It’s their BRAND that got them a promotion.

PROOF POSITIVE THAT BRANDS MATTER MOST!!!

NEXT!!!

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Oklahoma

aggy has a cult not a brand.

Well, this is big news. The PAC found their media partner.

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Phoenix has an Online newspaper called AZCentral.

They recently asked readers whether ASU and U. of A should join The Big 12?

They got almost 800 responses.

73% said “Yes”.

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That CBS article is spot on.

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https://twitter.com/johncanzanobft/status/1626625856771870723?t=UgEYB1mylml7kJUECBerag&s=19

Big 12 talking to Fresno State

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Seems like so many absolutes and only one answer type responses. I am guessing it is far more complex than most (two right now) make it out to be.

The values for what is needed probably vary by conference so no one straight answer there. Is it brand, is it market, is it fan base numbers, etc… - Try all of the above.

There is probably a varying degree of each that is needed. It also depends on the conference’s media goals. Does the conference have it’s own cable channel or not, how much does it rely on over-the-air, how much streaming is in their contracts? Also does the school have a brand that extends past its local market (OU) or does the brand need the help of its local market (UH currently). Both are correct in how that school may be viewed.

The Pac will have to consider how to focus because it may be all about streaming, the B1G has to consider its cable channel. - Different goals.

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WhyHuhGIF

The Big 12 told UH “no” how many times? Now how does it stand. Saying no to Washington does not mean never, just not today.

My guess is that Washington plus some combination of Stanford, Cal, Utah, Colorado will be in the B1G in the next several years (announced 2030 or before).

I also think it goes back to the earlier comment about interference. The B1G does not want to just break apart the Pac. They started the fall, and now they are waiting for someone else to take the next brick. I would bet that if the Az schools announce they are leaving for the Big 12, then the B1G would soon follow with their next move to “save” the other schools,

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Answering their phone call or listening to their lawyer speaking, even constitutes as talking…

Wilzano loves to post about Big 12 talking to G5 schools. You never see that from non-Pac 12 mouthpieces

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Lots of brand talk. What gives a school brand power? Viewership? Is there a listing of top brands?