ESPN: BIG TEN in talks for $2 Billion Private Equity infusion

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Yormark the trendsetter

I wouldn’t do private equity. They swoop in , take over, control things then kill teams. They would advocate expanding with brands but dropping dead weight killing the known conference of historical teams.

Hope we never do this

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Per the article:

The setup being discussed, sources said, is that this will essentially be the formation of a new commercial entity within the Big Ten that would house all revenue generation such as media rights, sponsorships and league revenue streams.

The working title for the new entity is Big Ten Enterprises, sources told ESPN.

The private capital company would get money back through the new entity through annual distribution in proportion to its financial stake. The Big Ten will essentially have 20 equity shares, comprising the 18 schools, the league and this investor.

Sources told ESPN that this setup eliminates the need to give an outside investor a specific portion of control over decisions or board seats, something that college presidents have generally been uncomfortable with.

“Think of it this way – the conference is not selling a piece of the conference,” a league source told ESPN. “Traditional conference functions would remain 100 percent with the conference office – scheduling, officiating and championships. The new entity being created would focus on business development, and it would include an outside investor with a small financial stake.”

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I’m looking fwd to the day Ryan Reynolds & Eva Longoria go buying up CFB brands and making little Netflix mini-series out of them.

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I saw where if this goes through, it would lock in 18 B1G teams through like 2045 or so.

So for @Cullen , if this goes through, it’d be the END of any 24 team B1G.

That said, the article I read said that both Michigan and Ohio State are opposed to it, and as the B1G’s biggest brands…it’ll be hard to push it through over their opposition.

One thing’s for sure…if the B1G DOES push it through…then Yormark is going to need to get something comparable for the Big 12 in order to keep up.

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If it locks in 18 teams that presumably takes an option off the table for any teams wanting to leave acc and Notre Dame? This would be good for the B12. Don’t see the sec taking what 6 new schools? If the B12 put something similar together could it lure away some bigger names from the acc?

I don’t see the big 10 locking in a number. I see private equity controlling more and still possibly kicking out dead weight. Private equity gives and takes away but usually never good overall. They are loan sharks in disguise.

BY opted to not go that route and I hope we don’t bc a little more money doesn’t always equate to wins. We will be fine without it.

I hope the big10 turns it down.

If your saying the big10 locks in a number with no expansion options , they will fall behind the sec and maybe us.

Don’t see this as a good deal. Private equity is the devil and I experienced it first hand.

The B1G only grabbing 2 is great news for us.
Especially if those 2 are UNC & UVA and the SEC has no plans to expand.

The worst scenario would be the Armageddon outcome where the SEC and B1G raid the Big 12 & ACC to kill those conferences because as of today, Texas Tech would be the Texas addition.

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So the B10 gives a 3rd party a financial stake to do what they’re already doing?

The only way this kind of thing makes sense is if the PE company is actually a media rights company that is outbidding what ESPN, FOX, Apple and whomever is paying. That PE company could then turn around and make its own media deals, but they would probably also want to take control over merchandising and uniform/shoe deals.

The problem with that is that the conferences don’t need that kind of “partner” unless they’re going to pay for like 5 years of media rights up front. And what PE firm has more experience negotiating media deals for sports conferences than the conferences already have?

This seems more like a sweetheart deal that would enrich some well-connected group at the expense of the conferences.

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Honestly this is exactly what I expected would happen; that a PE would establish a separate entity and financialize the IP by expanding co-branding opportunities, media rights and other IP related assets. It’s the only way to get PE it’s money back.

If college sports continues on its current trajectory, then this is really the only option. There will not be much more money coming from cable/media/streaming platforms, as they are running out of people willing to pay. The country’s population is not growing as fast and people have less discretionary income.

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It locks in the 18. Does not mention a lock on only 18.

They would take ND if they could get them.

The Big Ten’s $2B private capital deal really looks like a game changer. Extending the grant of rights until 2046 is no small matter. It will be interesting to see what big programs like Ohio State and Michigan think about it this could impact the entire college sports landscape.

No way Jose, Lubbock market isn’t even a blip on the Media radar

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Uhhhh……

It didn’t say that the B1G was as grabbing two more. Where did you read that?

The source I read said that this proposal would lock the B1G in at its CURRENT 18 schools through 2046.

That means NO MORE EXPANSION.

They means that they wouldn’t take two more, they’d take ZERO more.

No 24 team B1G. No TX school, presumably, as if the B1G ever needed one to be the top money conference (they haven’t and don’t). Certainly no UH (can’t understand why you ever thought the B1G would consider a non-AAU school with the smallest brand size in college football; football brand size, not markets, is what drives the current conference expansion/realignment landscape).

Is there some part of that you didn’t get?

And even if it were two more, which it isn’t, it wouldn’t include a TX school if it can’t be UT or aTm.

Tech is indeed a bigger brand than UH, given that they can fill a 65K stadium, but not a big enough brand to move the B1G needle. And of course, they are also not AAU; no invite coming there.

Only UT and aTm, among TX schools, would be big enough brands to add value to the B1G, not that the B1G necessarily needs either (they don’t and can still be the top money conference without them, as they have already demonstrated).

You need to stop assuming rumors are gospel.

We had a repirt about private equity and even renaming our conference for branding $$ years ago and nothing happened.

Follow actions…not hollow words.

There have also been many reports that the B1G will grab 2, or more, from the ACC that you’ve posted as FACT for years now

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There have been many rumors of all kinds.

This latest rumor involves NO B1G expansion through 2046.

https://x.com/rossdellenger/status/1978912705147793672?s=46

Wolverines probably pushing for unequal shares. Screw you, Rutgers.

If Ohio State and Michigan are opposed to it, i am sure they can get enough votes to keep it from happening. Time will tell.