I was talking with a friend who is working towards launching a web-based, multiplatform business, driven by ad revenue focusing on two enthusiast groups.
I started thinking about brand loyalty and fanboyism and what brands people are enthusiastic about. For me, I’m not over the top with anything but the closest I get is Oakley sunglasses, Igloo coolers, Stone Brewing Co and of course everything Houston Cougars. I used to be obsessed with Absolut as a brand but I’m long since over it. Trying to think of more…
Just for discussion, how about y’all? What brands are y’all loyal to? Any that y’all can think of that a lot of people love but you don’t understand the hype? Any that you love but are embarrassed about?
Some I think a lot of people are going to say is Apple, Jeep, Starbucks, Disney, Nike, Whataburger and Buc-ees.