SI: Texas Tech could pay out $55 Million NIL

UH has donors. They just give to more than just athletics. Houston is the fourth largest city in the U.S. Lots of opportunities for donors to donate, and not just to UH.

I’m sure UH has high net worth individuals. They’re probably just not Football and Basketball fans.

Finding wealthy donors who are willing to set their money on fire to pay football players, even for schools with a giant fan base, is needle in a stack of needles type stuff.

For us, where we can’t even fill a smallish stadium, well…

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We don’t have old money generational wealth.

I think we will be ok doing that 20 mil cap schools can pay then some nil. We’re used to competing with basically limited resources so I think we can compete.

As far as people giving away generational wealth , it’s going to dry up some going forward simply bc what are you really getting giving away millions for a 1 to 2 yr deal then it’s over. At least when a millionaire gives money to build a stadium or facility, he or she gets their name put on the building and it’s more permanent for the money spent. Nil is yr by yr then when the donor opts out later from nil giving , it’s over. It’s a big waste of money with no guarantees and unlike an employer paying to workers , your not even building a lasting business with a good customer base. Funding scholarships in an endowment fund would be a better use of money if I had millions to give away.

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A lot of what we read about Tech is not of their own doing. It’s click bait material, much of which has little bearing in fact. Here’s the real deal:
Felix Ojo, a Texas Tech commit, secured a significant three-year, $2.3 million revenue-sharing deal, making him a prominent figure in college sports’ evolving financial landscape. This agreement is among the largest since the NCAA settlement allowing such deals began on July 1. His contract promises $775,000 annually, with potential earnings could reaching $5.1 million if cap increases occur. While he can’t finalize the deal until the signing period starts on December 3, Ojo is positioned to become one of college football’s wealthiest players when he begins playing in 2026.

By the Numbers

  • Ojo’s revenue-sharing deal totals $2.3 million over three years.
  • Potential earnings could rise to $5.1 million depending on future revenue-sharing cap increases.

State of Play

  • Texas Tech has recently made substantial financial commitments to athletics amid the NIL era.
  • The school spent over $10 million to acquire 21 transfers this offseason.

What’s Next

With the signing period approaching, Ojo will be looking to lock in his deal, setting broad expectations for future recruits as the revenue-sharing environment continues to evolve rapidly. Texas Tech aims to leverage Ojo’s high profile to attract more talent in the upcoming recruitment classes.

Bottom Line

Felix Ojo’s groundbreaking revenue-sharing agreement marks a pivotal moment for college athletes, highlighting the financial potential available in the new landscape of college sports. His success not only secures his future but also signifies Texas Tech’s ambitious strategy to compete at a high level through aggressive financial commitments.

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Two comments stood out:

“This agreement is among the largest since the NCAA settlement allowing such deals began on July 1.” - So biggest deal in the last 5 days? Looks like they were trying to make it sound more impressive.

“with potential earnings could reaching $5.1 million if cap increases occur.” if cap increases occur? There is a built in increase of 4% every year for the next 10 years. So yes it increases. Now the interesting part is that I have seen reports of the 20.5 cap going to be challenged as being too low and a couple schools from a certain arrogant league (SEC SEC SEC) will sue to get it increased as their lawyers are looking into it.

Seems they still think there are too many schools that can compete with them so price out as many as possible.

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Notwithstanding the revenue sharing reference, you know where you see the wording “potential earnings could rise to $5.1 million…”? In NFL performance incentive contracts. That would not be permitted in college football.

If it walks like a duck, quacks like a duck, and smells like a duck…

$12 and rising . . . . .

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