The more I read and think about this, I think we’re most likely gonna be part of the new expanded B12 that will have at least 12 schools. None of B12 can offer much outside of Kansas to B10. Tech and OSU are in same boat. Above average athletic programs but doesn’t deliver any true market.
The 7 mil we are getting in the AAC is not our true value. Just like the ~37 mil UT got in the big 12. They are worth more but have to split with lower value teams.
You can’t negotiate saying, “our true value isn’t our true value.”
You have to show where you’ve generated revenue.
Value is a market concept.
This is why Baylor and KSU and Tech are going to have a hard time too. Its obvious they were not driving revenue in the conference. Now they want to go to the PAC and find other revenue programs (USC, UCLA, Stanford, Oregon) to cover them.
I know we probably bring in more, but nowhere near $30+ million, which is the argument here. I’m optimistic we improve our situation, which is just about the default setting with some good programs coming available (though like us, not worth $30+ million). We will be dancing in the streets if our payout goes to $12 million. Now, that is not a crazy idea, but going to the PAC???
Baylor is going to take a beat down when all the chips settle. Some will say “about time!”. Their history over the past two decades will play into it and especially with the out of control AD during the Briles tenure and lack control which they never have been punished for under Rape U will sink them for sure in the PAC. But before they even get to that reason of rejection their small market size in a crap hole like Waco and being a religious school has them out of the PAC in a NY minute.
They will be reluctant to invite UH because that will bring UH to thier level and we will clearly be a more desirable expansion candidate down the road. Right now they can say they are a power 5 school.
I don’t think BU is in any realignment conversion right now. Their best hope is for B12 to stay put and add 4-5 more schools. Making 12-15M is better than what they will get with AAC or CUSA. Forget about 30M. They will never see that again.